Privacy Policy

Effective Date May 1, 2023

California Residents: Please see our California Privacy Statement and Notice at Collection here. 

Summary of changes

We've updated how we explain some of our activities based on changes in the law, including by adding our California Privacy Statement and Notice at Collection and explaining some of the choices we offer to you in light of updates to Virginia law.

Thank you for using Iris!

Iris helps you discover and share what you love. To do that, we show you personalized content and ads we think you’ll be interested in based on information we collect from you and third parties. We only use that information where we have a proper legal basis for doing so.

We wrote this policy to help you understand what information we collect, how we use it and what choices you have about it. Because we’re an internet company, some of the concepts below are a little technical, but we’ve tried our best to explain things in a simple and clear way. We welcome your questions and comments on this policy.

We collect information in a few different ways

1. When you give it to us or give us permission to obtain it

When you sign up for or use Iris you voluntarily share certain information including your name, email address, phone number, photos, comments, and any other information you give us. You can also choose to share your precise location using your device settings or through photos. We will still use your IP address, which is used to approximate your location, even if you don't choose to share your precise location. You will also have the option to share other information about yourself such as your gender, age and preferred language.

If you connect your Facebook, Google or other third-party accounts to Iris, we use information from those accounts (such as your friends or contacts) to improve your Iris experience. This is dependent on the privacy policies or settings for those accounts.

2. We also get technical information when you use Iris

When you use our mobile application or website, certain internet and electronic network activity information gets created and logged automatically. 

Here are some of the types of information we collect:

  • Log data. When you use Iris, our servers record information (“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it. This log data includes your Internet Protocol address (which we use to infer your approximate location), the address of and activity on websites you visit that incorporate Iris features (like the “Save” button—more details below), searches, browser type and settings, the date and time of your request, how you used Iris, cookie data and device data. You can learn more about the log data we collect here.

  • Cookie data. We also use “cookies” (small text files sent by your computer each time you visit our website, unique to your Iris account or your browser) or similar technologies to get log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For example, we use cookies to store your language preferences or other settings so you don‘t have to set them up every time you visit Iris. Some of the cookies we use are associated with your Iris account (including information about you, such as the email address you gave us) and other cookies are not. For more detailed information about how we use cookies, please review our Cookie Policy.

  • Device information. In addition to log data, we collect information about the device you’re using Iris on, including the type of device, operating system, settings, unique device identifiers and crash data that helps us understand when something breaks.

  • Clickstream data and inferences. When you’re on Iris, we use your activity—such as which Routines and Pictures you click on, boards you create, and any text that you add in a comment or description—along with information you provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences. 

3. Our partners and advertisers share information with us

We also get information about you and your activity outside Iris from our affiliates, advertisers, partners and other third parties we work with.

Online advertisers or third parties share information with us to measure, report on or improve the performance of ads on Iris, or to figure out what kinds of ads to show you on or off of Iris. This includes information about your visits to an advertiser's site or purchases you made from them, or information about your interests from a third-party service, which we might use to help show you ads. 

What we do with the info we collect

We’re committed to showing you content that’s relevant, interesting and personal to you. To do that, we use your information to provide and improve your experience, including:

  • Identify you when you use Iris. 

  • Recommend products, images, or routines you might like based on your activity on Iris.

  • Respond to your questions or comments.

We have a legitimate interest for using your info in these ways. It's fundamental to what we do at Iris and necessary in order to make Iris and its features relevant and personalized to you.

We also have a legitimate interest in making Iris safe and improving our product features so you keep finding the inspiration you want. We all benefit when we use your information to

  • Suggest other people who have similar interests. 

  • Help your friends and contacts find you on Iris.

  • Work with law enforcement and keep Iris safe. 

  • Review your messages on Iris to detect activity that poses a risk to the safety of you, our community and/or members of the public.

  • Conduct analytics and research on who is using Iris and what they are doing. For example, by logging how often people use two different versions of a feature on Iris, we can understand which version is better.

  • Improve Iris and offer new features.

Advertise Iris products and services to you on other sites. You can choose for us not to share your information with other sites to personalize those ads by following the instructions here . You can also learn more in the " Your options " section below.

Send you updates (such as when certain activity, like saves or comments, happens on Iris) and news by email or push notification, depending on your settings. For example, we send weekly updates that include Pins you may like. You can decide to stop getting these notifications by updating your settings.

We have a legitimate interest in delivering ads that are relevant, interesting and personal to you in order to generate revenue. To further these interests we use the information we collect to:

  • Decide which ads to show you. 

  • Tell our ad partners how their Iris ads are doing, and how to make them better. Some of this information is aggregated. 

  • We have a legitimate interest in using information we collect to customize your Iris experience based on your offsite behavior. 

In addition to the specific circumstances above, we’ll only use your information with your consent in order to:

  • Send you marketing materials by email, text, push notification or phone call depending on your account or operating system settings. Each time we send you marketing materials, we give you the option to unsubscribe.

  • Identify your precise location and customize the recommendations and ads we show you.

  • Where required, we’ll also rely on your consent where we use cookies to show you ads you might be interested in. We use cookies to identify your interests based on your offsite activity. 

Transferring your information

Iris is currently offered in Canada and the United States. By using our products or services, you authorize us to transfer and store your information outside your home country, including in the United States, for the purposes described in this policy. The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those of your home country.

Choices you have about your info

Our goal is to give you simple and meaningful choices regarding your information. If you have an Iris account, many of these controls are built directly into Iris or your settings. For example, you can:

  • Edit information in your profile at any time, decide whether your profile is available to search engines, or choose whether others can find your Iris account using your email address.

  • Link or unlink your Iris account from other services (like Facebook, Google or Twitter). 

  • Close your account at any time. When you close your account, we’ll deactivate it, remove your images and comments from Iris and delete your account data. 

You also have choices available to you through the device or software you use to access Iris. For example, your mobile device lets you choose how and whether your precise location, photos, contacts and other data is shared with us. To learn more about these choices, please see the information provided by your device provider.

How and when we share information

Anyone can see the images, comments, and routines you create and profile information you give us.

We also share your information with:

  • Other services, at your direction, to enable you to sign up for or log in to Iris, or when you decide to link your Iris account to those services, like Facebook or Google, or when you publish your content on Iris to them. 

  • Services we use to market Iris to you on sites and apps other than Iris.

  • Online advertisers and third-party companies that we or they use to audit or improve the delivery and performance of ads or content on websites and apps (for example, through Google Analytics). 

  • Third-party companies, service providers or individuals that we employ to process information on our behalf based on our instructions and for the purposes described in this Privacy Policy. 

  • Law enforcement agencies or government agencies. We only share information if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Iris; or to detect, prevent, or otherwise address fraud, security or technical issues.

  • Our wholly-owned subsidiaries and affiliates. If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).

How long we keep your information

We keep your information only so long as we need it to provide Iris to you and fulfill the purposes described in this policy. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can't identify you.

Our policy on children’s information

Children under 13 are not allowed to use Iris. 

Your options

You have options in relation to the information that we have about you. To exercise these options, please visit your account settings.

Your options also include the following: 

  • Request access to the information we collect and hold about you. We'll usually share this with you within 30 days of you asking us for it through our Help Center.

  • Have your information corrected or deleted. You can update your information in your profile or delete your data by closing your account.

  • Object to us processing your information. You can ask us to stop using your information, including when we use your information to send you marketing emails or push notifications. If you opt out of receiving marketing messages from us, we may still send you updates about your account, such as when someone comments on one of your Routines or Posts.

  • Request more details about the information we collect and how and why we use and share it.

We will not discriminate against you if you choose to exercise your options related to your personal information. If we deny your request, you may have the right to appeal our decision by contacting us. If you have questions, please contact us.

Iris is currently a service for the United States and Canada only. By using our service you agree that you are residing in those geographic areas. 

How we make changes to this policy

We may change this policy from time to time and if we do, we’ll post any changes on this page. If you continue to use Iris after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by law.

Contact us

The best way to reach us is always by email at hello@getiris.app. Our mailing address is 77 Van Ness Ave Ste 101-1633, San Francisco, CA 94102.